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Global Advertising in a Global Culture Thomas H. P. Gould
Publisher: Rowman & Littlefield Publishers, Inc.

Cultural homogenization has been called "perhaps the most widely discussed hallmark of global culture". Melissa Archpru Akaka and Dana L. Purpose – This research examines global advertising strategies and tactics in a global media brand for a shared audience across seven countries (). Global brand positioning and perceptions. Experts from global companies such as Facebook, Disney, Activision and major U.S. Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Since you don't have to redesign and redevelop your advertising concepts for different regions and cultures, you save. Global Advertising in a Global Culture [Thomas H. * FREE* shipping on qualifying offers. Consistency is another pro of global ads. International Journal of Advertising: The Review of Marketing Communications International advertising and global consumer culture. Thus, advertising agencies are used by multinational corporations to promote a homogeneous, global culture through which they can sell their goods. Find product information, ratings and reviews for a Global Advertising in a Global Culture (Hardcover). A lecture I did for a 2nd year marketing class on the importance of culture in creating international advertising campaigns. International advertising and global consumer culture.